This Video Works
  • About
    • Home
    • About
    • Testimonials
    • Post Production
    • Additional Services
    • Filming Safely During The Pandemic
    • Technical SEO Case Study
  • News
  • Reel
  • Video SEO
    • Video & Technical SEO
    • Automotive industry Schema and Video SEO
    • Schema for the healthcare industry, gyms, trainers and practitioners
    • Explaining researching and writing scripts, Schema, Video SEO and how we get you found in a little more detail.
    • Expanding video to communicate better
    • BERT and VideoBERT
    • BERT’s understanding of context is much closer to ours
  • Contact
  • Home
  • 2019
  • February
  • When to use an animated gif or a cinemagraph

When to use an animated gif or a cinemagraph

by Nick Darcy
on February 24, 2019
in News, Marketing Video, Motion graphics, animation and cinemagraphs, Post Production, short-form video, Video techniques
Cinemagraph for a Birmingham gym and personal trainer, Studio 131, shot and edited by Serious Content, London

When to use an animated gif or a cinemagraph

Brilliant for social media, animated gifs and cinemagraphs are ideal means to convey some fast loading information or just capture the visitor’s imagination.

Gifs are essentially small compressed image files that make up a short sequence. Once made they can be uploaded wherever you want and will automatically loop continually.

Animated gifs are everywhere on social media, and used far more widely than you might suppose, NASA use them extensively to convey in a quick and easy way to understand, some of the complexities of their work online.

 

Kevin Burg & Jamie Beck take the format with photography as cinemagraphs to an art form in their work for major labels like Armani and Chanel.

The examples below are rather simpler, taken or adapted from existing footage, they nonetheless extend the value of a shoot if the graphics or content can be reworked as animated gifs or cinemagraphs.

The example uses a still shot of a gym at the start of filming a promo. For the cinemagraph I have overlaid a clip of Andy lifting weights and a second clip of a second set of chrome weights that show the reflection of the weights being lifted going up and down. The empty space in the middle, where someone was actually being shown how to do the exercise, has been replaced with an image of the empty studio giving space for a logo reveal or call to action graphic.Cinemagraph for a Birmingham gym and personal trainer, Studio 131, shot and edited by Serious Content, London

Each cinemagraph is under 30mb so really quick to load, no need to stream as I would our videos.

 
 

And using the graphics from the original animation in a gif form allows me to use simpler variations as promotional tools.

Get in Touch

If you like what you see, please give me a call …

Contact Nick ⟶
Previous I shoot stills too Next Closed captions add SEO capability to your video
Key Pages
  • About
    • Home
    • About
    • Testimonials
    • Post Production
    • Additional Services
    • Filming Safely During The Pandemic
    • Technical SEO Case Study
  • News
  • Reel
  • Video SEO
    • Video & Technical SEO
    • Automotive industry Schema and Video SEO
    • Schema for the healthcare industry, gyms, trainers and practitioners
    • Explaining researching and writing scripts, Schema, Video SEO and how we get you found in a little more detail.
    • Expanding video to communicate better
    • BERT and VideoBERT
    • BERT’s understanding of context is much closer to ours
  • Contact
Our latest news
  • Gabucci Winter Video 2020 (updated)
  • Four videos added to True Self Liberation (updated)
  • Our Showreel
  • Winter wedding and office party promo
  • The Museum of Mistranslations
Categories
  • Audio and voice over
  • Automotive
  • COVID
  • Education
  • Fashion
  • Fitness
  • Gutenberg blocks
  • Healthcare
  • Hosting
  • Interview
  • Making video
  • Motion graphics, animation and cinemagraphs
  • News
  • Post Production
  • Retail
  • Schema
  • Security
  • SEO Tips
  • short-form video
  • Social Commerce
  • Technical SEO
  • Video SEO

This Video Works
4th Floor
Silverstream House
45 Fitzroy Street
London W1T 6EB

t +44 (0) 20 4540 1280
m +44 (0) 7485 662316

This Video Works
4-5 High Town
Hereford
HR1 2AA

t +44 (0) 1432 656260
m +44 (0) 7485 662316

all rights reserved © 2022 thisvideo.works

Privacy

Follow on LinkedIn
Menu
  • About
    • Home
    • About
    • Testimonials
    • Post Production
    • Additional Services
    • Filming Safely During The Pandemic
    • Technical SEO Case Study
  • News
  • Reel
  • Video SEO
    • Video & Technical SEO
    • Automotive industry Schema and Video SEO
    • Schema for the healthcare industry, gyms, trainers and practitioners
    • Explaining researching and writing scripts, Schema, Video SEO and how we get you found in a little more detail.
    • Expanding video to communicate better
    • BERT and VideoBERT
    • BERT’s understanding of context is much closer to ours
  • Contact