One of the benefits of filming is the discussions about a business’s market and service that tends to come out as part of the process.

Shooting this season’s suits and shirts for a promotion for Gabucci, owner Ali mentioned that most of the suits and shirts he sells are pretty unique in that he specifies the fabric, the buttons and colours, and he then has them altered to give a perfect fit. I’ve been a customer for years and never knew that.

So when we came to film his intro clip and short pieces on John Smedley and Claudio Lugli, we filmed three additional short clips explaining the service. The first of these is below and covers shirts, you can go on to Gabucci.co.uk to see the ones on tailoring and trousers and alterations, if you’d like to find out more.

We managed to shoot all six clips and do two product photo sessions in a very long day.