This is aimed primarily at the medical industry and education, however, the subject of this clip is relevant to many businesses, especially any where you are looking to engage the customer to share information that will help you provide a quote or recommend a course of action.
It is looking at some of the ways video can be enhanced or coupled with other media to improve the customer experience and provide fuller information for the business promoting it. I talk about learning in the video but it is more about sharing information in a manner that suits the recipient best. This isn’t usually about creating leads, it much more about helping a warm lead find the right match.
We cover all four types of learning by combining video with other media to provide a comprehensive means of getting information through to the recipient and where appropriate back. This does of course require the audience to be receptive to the information so it is geared to those who expect to benefit through the interaction.
This can still be relatively simple such as a preliminary discussion with a business coach or therapist, vet or car repair service. As long as the consumer requires detail and especially with that information they can then proceed to enquire further, then this can be a really useful tool to engage the customer and ascertain exactly what they are looking for and potential fit.
We cover visual, auditory , kinesthetic and reading/writing combined. The content of the video begins with visual and auditory information and we give the person viewing the opportunity to download the video as a single clip or if appropriate as a number of specific videos. That choice can be expanded to offer as an alternative choice a podcast or audio explainer. PDF’s and documentation augmented with appealing graphics and images encourage readers and by including the facility to add notes and questions we start to produce a resource that explains a service and enables the potential consumer respond and engage in the manner of their choosing. Simply providing a transcript of the video and captions helps provide something for people to read while viewing the video. This also provides detail of the content to search engines and coded as schema is particularly powerful.
By encouraging the viewer respond and submit their queries, especially if we can ask their experience, we gain the kinesthetic learner by engaging them in a form of role play, but in addition with every type who responds we elicit good information you an use to build a relationship with that respondent and begin to provide a high level of service they are looking for.
If you’d like more information, get in touch and look out for more videos as this is an area we will expand on.
This edit is a short version of Explaining researching and writing scripts, Schema, Video SEO and how we get you found in a little more detail.