I felt as This Video Works is primarily me, an introduction might be in order. I started as a copywriter in London, moved into scriptwriting and video, worked as a producer and casting agent in New York. I have a great deal of relevant experience in market research and programming, Schema and SEO and I believe that combination makes me a safe pair of hands to get your video marketing live and connecting to your audience via search engines and social media.
One thing I learnt early on in lockdown, I’m not a safe pair of hands with a hair trimmer so after one brutal mistake, I’ve grown my hair rather longer over the last year.
Hi. I’m Nick from This Video Works. This Video Works is a return, if you like, to working freelance for me. I’ve run a video production company for the last few years. And I’ve worked in video for– well, for a long time. Coming out of the pandemic, I’m starting to film, edit, and optimize video for companies, mainly smaller- to medium-sized companies– startups, retailers, garages, all sorts of smaller businesses– gyms– where I can really help not only create the footage, but to optimize it so that Google and social media finds it. And that’s really the most important thing.
I basically started, many, many years ago, as a copywriter working on major car brands for big London ad agencies. I then started working for record companies. I worked for banks. I worked for all manner of businesses– also charities– and a little bit of government writing too. I found, while I was doing that, that I had an ability, if you like, for scripts and speeches. And that led to work with video production companies.
That really opened up a whole new world for me. I started to write more and more with people. If I was writing for a politician, I was writing for a celebrity– particularly for a comedian– we would work together on the script before it actually went live or was filmed, so that we were able to produce something that really captured what the client wanted to say, but captured it in their style, in a way that could be filmed and would translate to the audience really well.
I learned an awful lot from– particularly from comedians that I worked with, but also from newscasters, from politicians, all sorts of people. It got me into editing. It’s one thing to deliver a script, but once you get into the edit suite afterwards, you can move words around. You can create space. You can add so much emphasis, and really make what you’re saying come over so much better– enhance the script, if you like.
I also learned an awful lot about sound recording working with some great film people. I ended up filming, too, because with one production company, I was often a spare pair of hands when the actual production went live. I was there to make sure everyone went OK with the scripts, and those people who need to make little changes, I could help with that. But basically, I didn’t have an awful lot to do. So I was given a camera and asked to film.
Having done that a little bit, I became more and more used to how cameras work. And I got quite good. And in the end, I ended up on stage at various conferences actually filming, particularly, the comedians on stage, being part of the jokes– usually the butt of them. But it was a wonderful way to get involved in the filming process and to get– really, to see first-hand the audience reaction. And I really loved it.
I moved from that into more corporate work, a lot of big corporate identity launches, big events. And I also wrote a lot more for government on food and safety, health and safety, all sorts of initiatives. Produced some huge events in London. That led, eventually, to me working in New York as a producer for three years. The time in New York was basically about developing brands.
I worked on one of the most famous fashion brands worldwide, and also one of the biggest drinks brands– or a range of drinks brands, one of the biggest drinks companies. I worked with all manner of celebrities, sports personalities, business leaders. I came back to the UK for family reasons. My kids were getting older. And my old clients in America happened to need somebody who could manage some fairly large programming projects.
So as I had done a little bit of that behind the scenes to make sure the commercials would show brilliantly on YouTube, et cetera, I ended up– quite a chance– running a programming company in the UK, but mainly with American clients. And at the same time, I was still videoing freelance. We were tasked with getting companies to the top of Google. And with very high budgets and the right people, it was very easy to do.
I now, through video, have the capabilities of getting companies found specifically on what their customers are looking for, answering the queries that are being asked to Google. That isn’t expensive. It’s just a question of producing the right work, filming correctly, researching correctly, and optimizing correctly so that you can be connected with your clients– with your customer base. It’s getting harder, because there’s far more video producing post-pandemic. It’s really increasing.
But at the moment, in terms of the optimization, it’s not often of that high a standard. So there’s huge opportunity to produce really good work, really affordably, that will deliver very tangible, real results. And that’s what This Video Works is about– getting you found, getting your story across, and making sure that you are being found by the right people, particularly in search and in social media.
The script is coded. The script has to deliver the information to the search engines, to the social media, that you need to get across. And it needs to be coded in a way that the audience reacts to it, responds to it, and hopefully engages with it fully. And the algorithms from the search engines or social media pick it up too, and run with it. And that’s what I do. So please get in touch. Thank you.