Additional services
There is so much more than just shooting and editing video to make sure it works for the client so I thought I’d list some of the services I can offer to help.
Some are very much related to producing good video and include licensing and content, and are core to what I do. Others relate more to external services like hosting, SEO and web development, which you may already have and are happy with the service provided. If you are happy, this isn’t meant to encourage you move to our services, but I can offer these where you don’t have that support and it would help you get the most from your video.
Anything not directly related to video is offered through my other business seriouscontent.co.uk where I still work with programmers and designers I’ve worked with previously.
And whilst I’d obviously prefer it if you were using me for video, it’s not a prerequisite as I put in the video.
Web Hosting
Over many years of managing large e-commerce sites, I’ve learnt to take hosting very seriously. It is important for speed and SEO and security. In over ten years of hosting at times well over 100 sites at a time, none were ever hacked though virtually all were attacked. We host a tiny number of sites now but still use the same resources and trusted suppliers and are very happy to offer managed hosting as part of our video services, especially if we are writing schema for you.
Click here for more about our managed hosting services.
Web Design and Development
We can if required produce an excellent, fast, secure, user friendly web site and create to be easily found. I’m not a web designer but as a programmer/web developer I know which pre built templates are going to deliver and be customisable to meet a brief. I also work with designers who can bring your ideas to life.
Click to find out more about web design services and where we can help.
Coding and Project Management
If you are really stuck and it’s holding up a project, it may be worth mentioning that I used to do this and can possibly help.
SEO Basics and Beyond
This clip explains a little of the SEO services we offer. The video SEO and schema we offer could cover everything a business could need but it is possible to take SEO further. We believe schema is core to SEO success, especially if used in conjunction with video but if you want more detailed SEO than we offer, we can help you find the right consultants.
Find out about our SEO services here.
Schema Requirements
This clip gives a brief overview of our schema services and a breakdown of what we require from a client to be able to add to a site or pass to an SEO consultant to add for you.
Written Content
I started as a copywriter and can help with written content or can provide other writers if my style doesn’t suit.
Click for a quick video outlining my services
Talent
The announcement by TikTok and Shopify to enable in-app sales on TikTok this Autumn shows the increasing importance of influencer marketing. My background was rather more in agreeing to use celebrities for one off commercials and in sports sponsorship but the growth of social commerce and its immediacy in reaching an audience means that it needs the same care and professionalism to ensure marketing success.
You can read about the announcement by TikTok and Shopify and see me talking about casting celebrities and influencers in this post.
Licensing
Licensing and not just for personalities in your videos is very important and it is good to allow for future options and get out clauses wherever prudent to do so. Licensing covers everything that appears in any media and any place and can cover locations too, so make sure you have permission to film in writing. It also covers music, library footage and software and much is time limited.
I’ve put together a short clip outlining some of what we consider as part of every project.
Support Material
Working for many years in corporate identity and producing associated events, I have a great deal of experience in producing support material, literature and cardboard engineering, dvd’s and everything in between.
This clip covers those services.
Web and Video Analytics
We produce both analytics on how videos are performing and where applicable how sites and SEO are performing too.
Click here for a little more information.
Monetise Video
This video clip covers both marketing video and monetising video through subscription and other means. We are set up to help with the latter, we understand the former and are well placed to work with marketing teams to achieve your goals.
Transcript below
Hi. This is a brief summary of some of the additional services that we offer. These aren’t really meant to take away from businesses that you’re already working with. These are to assist companies or small businesses that don’t have these resources in place and are unable to take full advantage of what we do without some support.
We principally cover hosting, web development, SEO, actually being able to apply the schema that we write to be able to ensure that a website is secure, fast, and kept up to date, managed.
The other areas that we help in are more related to what we do. And that is we help negotiate contracts, find the right talent for representing you in video, be that celebrities, influencers, just people on TikTok, somebody who is right for your brand. We can help you in terms of that.
Also, licensing for any software you’re using, Software as a Service, licensing for elements that we use in video music, certainly, but also animations and anything else that is going to affect your business– and that comes right through to when you’re using video at events, conferences. We can make sure that the– everything that’s contained within the footage is licensed for that. So you’re not going to get angry celebrities saying, my video– I’ve been appearing at such and such, and I didn’t know anything about it– same with the music, same with the software. So we make sure everything is managed properly.
I did– in terms of the casting, I did work in New York for a number of years in that with A-list celebrities. Believe me, when things go wrong, they really go wrong. Celebrity lawyers are very, very tough.
The other areas that I help in, possibly more in terms of advice, is marketing support to help you achieve what you want from video. So I can advise on things like push notifications, how to use that, Facebook Pixel. There’s a certain amount we can set up for you– calls to action, email marketing, landing pages, all those sort of things.
But we’re not a marketing consultancy. I have a lot of marketing experience working with them. And I’d rather point you in the right direction of who could help you than actually do the work myself. But I can give you, hopefully, lots of very useful advice, which you’re welcome to take advantage of. And advice is free.
There’s other services we do charge for. But hopefully, they will be of assistance. And there will be more of those on the site. So I’m not linking anything on my videos at the moment because my videos are going all over the place.
They will all lead back to the blog. And on the blog are all the links to the various services. And if any are of interest, we can certainly help with those.
The one thing I would say is anything we are doing– we’re a video production company, first and foremost. We can’t help you if you’re not working with us as a video client. It just wouldn’t be in our interest to do that. And, well, it wouldn’t be our interest– as simple as that. This is for our video clients. Thank you.