Licensing is hugely important in video, from making sure you have permission to shoot at a location and permission to show the resulting footage on every media planned, or unplanned. Its good to write into contracts options you may need consider later where you can.
Licensing covers personalities from A-list celebrities to members of your local football team, music, stock footage, software licenses and it can be a complex process to get all negotiations in place. This is an area of expertise I am very familiar with whether you are dealing with celebrities, influencers or simply trying to get permission to shoot from a specific location or use relevant news footage.
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