This is a sort of ‘it shouldn’t happen to a copywriter’ tale. I learnt a huge amount about print management and procurement through writing on corporate identity projects.
But also before engaging in print I ran double page spreads for a well known car maker in all the Sunday papers. My boss didn’t inform me that we could only do that if we secured centre pages as otherwise the picture wouldn’t line up at the join between pages. Too late to make changes, I went begging.
Every add was perfect but only because each paper worked with me closely to achieve the impossible.
In corporate identity I learnt about the huge cost of paper and where to make savings and how to buy a run for a fifth colour to match a logo perfectly.
I’m certainly not offering to manage huge print runs now but if you don’t have people in place to produce literature to match what we produce in video, I can certainly help.