This is a sort of ‘it shouldn’t happen to a copywriter’ tale. I learnt a huge amount about print management and procurement through writing on corporate identity projects. Paper weight and the cost of ink becomes really important when you are printing in the millions when a company changes its logo! I learnt about the huge cost of paper and where to make savings and how to buy a run for a fifth colour to match a logo perfectly.
But also before engaging in print I ran double page spreads for a well known car maker in all the Sunday papers. A naive graduate, my boss didn’t inform me that we could only do that if we secured centre pages as otherwise the picture wouldn’t line up at the join between pages.
Too late to make changes, I went begging.
Every advert was perfect but only because each paper worked with me closely to achieve the impossible.
I’m certainly not offering to manage huge print runs now or run full page spreads but if you don’t have people in place to produce literature to match what we produce in video, I can certainly help, and maybe save you a fair bit in the process.
Transcript to follow
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