A great way to engage with an audience is to bring in a personality they know and relate to.
I’ve worked with A list celebrities, personalities, comedians and sports stars for major ad agencies internationally but also bands and sports clubs regionally in the UK.
Finding the right person to represent you and negotiating a deal that suits you both well can really help you connect to your market by bringing that extra something special but it can also provide a quick way to circumvent a customer’s normal buying journey.
The clip below talks about how important it is to get the details of any agreement right and how much working with an influencer can help a brand. Since filming TikTok and Shopify have announced that they will be working together and I’ve added to the post as I think it shows the direction and importance of social commerce and video.
Today Shopify announced a deal to offer in-app shopping with TikTok. It is planned to be live this Autumn, perfectly timed for Christmas.
This will enable shoppers in the UK and US to buy direct from TikTok as well as from Facebook and Instagram. This is known as social commerce and these key influencer sites are providing retailers through the influencer’s high profile activities, a means to attract an audience at home and within their social media group.
I’ve added a couple of quotes and some figures from the NYT article that illustrate the point that social commerce is fast becoming the first opportunity to reach out to your consumer.
“Social commerce is important because it’s the new town square”Harley Finkelstein, president of Shopify
Kylie Cosmetics, Kylie Jenner’s skin-care brand, is part of the new TikTok pilot program. She is quoted from an email about social media,
“The ability to shop my products directly on these platforms is so important because that’s where our audience is going first.”Ms. Jenner
Shopify also said that sales on its social commerce channels grew 76 percent from February 2020 to February 2021, this is Facebook, Instagram, TikTok, Snapchat and Pinterest.