Meet Nick Darcy, I’m behind the camera and This Video Works.
I started my career as a copywriter in a major London ad agency but I went freelance as I loved surfing and I wanted long weekends in Devon and on the Welsh coast.
That led to me broadening the scope of work I did and I found I was particularly good at writing video scripts and speeches in the corporate world. I also wrote for a big record company.
I did a lot of filming too for one video firm I wrote for and even ended up on stage with comedians and musicians, filming.
Kids came and I had to get a ‘proper job’ and I wrote, researched, interviewed and directed for large PR and corporate identity firms, leading to a few years in New York as a producer, casting A list celebrities and sports stars for some iconic brands.
That led to my own firm in online research and then programming in NY and then London, where we got really good at SEO especially technical SEO. I freelanced as a writer, photographer and videographer throughout as that was what I enjoyed. I still do web development and content marketing in London but its at a much smaller scale. Some clients have been loyal for years so I can’t quite wind it down yet.
This Video Works, however, is about coming back to what I love and bringing all the experience I’ve gained over the intervening years. And anyway video has changed, good marketing content now, whether video or otherwise, relies on understanding customers and good coding, to work with search engines.
I’m very good at both.