Outreach, backlinks and link building

At one time it was useful to have backlinks from any source but since Google rolled out its Penguin algorithm this is no longer the case. Now, links need to be from good quality sites and show relevance to you and your business.

Backlinks are one of the most important search engine ranking factors and link building is a crucial part of any SEO campaign.

A site appraisal would include weeding out bad links which Google may penalise and which would cause your site problems. Paid links, too many reciprocal links, links from blog networks – these would all be the kind of links to avoid. It is always best to play safe and avoid questionable links so that your link profile appears natural and organic and pleasing to search engines.

We use a variety of SEO Tools such as MOZ and SEM Rush to analyse your backlinks and those of your competitors.

We also use SEO Tools to ensure your Anchor Text is a mixture of naked URL’s; exact match; brand and generic text so that it appears natural to search engines.

Providing great content is the most significant factor in encouraging others to link to your pages. This can take the form of written content, videos, or even original research. Inclusion of fresh statistics, new studies and original insights will prove a powerful pull for other websites to link to you and cite your findings.

All of this will show Google that your pages are interesting and authoritative which in turn will lead to search engine success.

We can produce, or help you to produce, written content, videos and surveys that appeal to your target audience, enabling you to obtain those quality backlinks.