Shot quickly with a single camera and just 2 lights, between sessions, we had to get footage quickly that would give a flavour of the gym for a business presentation. At the same time it made sense to produce something of wider value that could be used on Andy’s website and wider social media.
We conceived the video to be shot entirely on location at live building sites around the West Midlands and to film exclusively staff and subcontractors of J A Burke. The interviews were shot in quite noisy and dusty circumstances but you get the real experience of being on a busy construction site.
Shot in a single day along with a photoshoot of suits and shirts, we have produced an introduction video for the home page, a series of three videos about their tailoring and bespoke services and two further videos introducing their main brands, Claudio Lugli and John Smedley.