Gabucci Winter 23/Spring 24

Ali talks about the new season fashions for Winter 23 and Spring 24 for Gabucci and its focus on Italian and Scottish cloth

Part of the Bath Christmas So popular with customers have Ali’s end of year video’s become that we could almost claim they are part of Bath’s Christmas Festivities. The message we are trying to get over is as consistent as Christmas too and quite refreshing in the over commercialised. world of much of fashion, both […]

Gabucci Winter Video 2020 (updated)

Gabucci video winter 2020 talking about the season, Covid and hopes for 2021

interview watched 8000 times in 6 months This is a short video for Gabucci menswear in Bath, talking about the previous season, Covid and stock and fabrics for 2021. This features on their site and has been viewed nearly 8000 times in the last 6 months. Ali who owns the shop is very well known […]

Introduction to our services, video produced to be found.

Screenshot from main intro video explaining how This Video Works gets footage found online

The above video is a compilation of the five clips that explain what we do in terms of getting the videos we produce, found. The first is on our home page. We use a combination of good research, to understand your business and ideal customers, a good script to connect the content to the searches […]

Serious about content

Serious about producing excellent content … We are serious about content. Researching it, writing it, coding it and getting it found. And getting it found involves research, writing and coding, of SEO and Schema, to ensure the content does get found, and by the right audience. We interview businesses about what makes them special. And in […]

Sustainable men’s fashion at Gabucci (updated)

Van Gils sustainable fashion in video with Stella Era

Gabucci stocking sustainable men’s fashion ¬† Gabucci stocking sustainable men’s fashion I produce video and photography content for Gabucci but also write a few blog posts relevant to his market and the labels he sells. This season no exception except for the growing interest in sustainability and traceability in fashion that is really great to […]

‘Green Street’, new online hub for independent retailers

image of shoppers from Adobe Stock

Green Street The Retail Sector Council (RSC) has launched a new digital hub offering practical advice for retailers wishing to become more sustainable. Recent research looking at small and medium-sized businesses in the UK found that they are struggling to improve their environmental credentials, and this new hub aims to help with that. The aim […]

Marketing and Monetising Video

monetize video

monetising video We can build sites, funnels and shoot and edit to monetise video. We understand the process of marketing and can help work with your marketing team to achieve great results, or connect you to ones we know and trust. If you are looking to monetise your video, please get in touch. ¬† You […]

Video advertising suits and tailoring for weddings

Video about wedding services and tailoring during the pandemic

Video advertising suits and tailoring for weddings We produced a video promoting suits and tailoring for weddings as the UK market opens up for weddings. Our client, Gabucci, also produces suits for private schools and for proms and wanted to promote those too, and they are covered at the end of the video. The clips […]

Alternative Stratford intro video with library footage

Stratford Shopping Centre featured in retail centred video for video SEO

Alternative Stratford intro video with library footage Looking at producing an alternative intro video with the footage I inadvertently shot from my bike in Stratford, gave me a great opportunity to show how adding a bit of stock footage can really improve a clip. Getting permission to shoot at Westfield, Stratford would probably not have […]

Bringing the Jewellery Quarter to Warwick

bespoke jewellery interview shot by Serious Content, London

Production of 17 interview videos for SEO and FAQ Having created an event video and shot lots of product video for Hamlingtons in Warwick, I filmed the partners talking together to create a series of clips that explained the various services offered. The store has an excellent reputation in the town but Warwick isn’t seen […]

Major of Warwick opening Hamlington’s new store

Video thumbnail for Hamlingtons Jewellers Grand Opening video, shot and edited by Serious Content, London

launch of the new jewellery store Hamlington’s is a very stylish jewellers in the heart of historic Warwick. They have expanded their premises to create a large, prestigious showroom, private viewing rooms and workshop over three floors. I filmed the opening preparations, the Major’s opening and speech, the cutting of the ribbon and the after […]