Affordable marketing video production, fully optimised for SEO.

We want your videos to get found online. The amount of video produced is growing at a phenomenal rate so we produce video that search engines can read and that answer queries being asked. 

Used correctly, good quality video is a fantastic way to improve your rankings, drive visitors to your website and increase conversions. It’s a vital part of your overall SEO strategy and can deliver significant returns on investment. But just loading video onto your site or YouTube isn’t enough, it’s essential that search engines know what you’ve produced and who its aimed at.

Companies that use video get 41% more web traffic from search engines than sites that don’t.


This Video Works is part of Serious Content, a production company working in food, tourism and construction which will relaunch later this year or early next. The emphasis is expanding to cover events and virtual events (webinars to virtual conferences) in education and health, as well as producing video content.

This Video Works is smaller, and specifically about producing and shooting marketing videos that are researched, written and optimised to meet actual queries a business can respond positively to. We specialise in making sure your video reaches as many of your target audience as possible, that it talks to them in the way they want and gives them what they need.

My own background is in market research, programming, and video with an emphasis on scripting, editing and production. I’m still supported by my old team but everyone is now freelance, in different countries so I’m concentrating on what I offer for the purpose of launching this. My skills complement those of marketing and media companies as I am able to deliver edited footage that will genuinely answer a brief and reach its audience.

To put it in plain words – on-site video marketing without video schema markup is simply a waste of time.


We provide research, scripting, filming, post production and technical SEO optimisation, including coded solutions and Schema. We also offer digital asset management. This can include hosting that is secure and fast, ensuring your content loads instantly, local to each audience.

We don’t offer graphic design or branding, marketing or social media consultancy, but we work with companies that do. Our niche is in providing the right content and the means of delivering it successfully.

I’ve produced a video talking about my specific experience from copywriter to producer, and how that helps me help promote your business to your potential customer base.

Nick Darcy. A summary of my experience and why it may help you get your business found.

87% of consumers say they’d like to see more video from brands


Our latest showreel

Screenshot of video showreel for Serious Content, London

We shoot video to promote your product or service online, and optimise it for SEO and speed.

Our key services are: –

  • pre production
  • user research
  • concept, script and direction
  • casting and voice over
  • video, audio and stills
  • animation and motion graphics
  • post production
  • optimisation for speed and SEO
  • technical SEO
  • written content
  • digital asset management

Why video?

People spend 88% more time on websites with videos

Video marketing is nothing new but thanks to the internet and smartphones it has been dramatically re-invented and is set to grow and grow.

Video gives you a competitive edge, it is more engaging, more memorable and more popular with consumers than any other content.

It can be used across multiple platforms and all social media, and it can drive visitors to your website, where it has been shown they will stay longer.

Importantly, too, video helps significantly with getting you found. Search engines love videos seeing them as high quality content, so correctly optimised video will significantly boost your SEO.

It’s been cited that a website with a video is 50 times more likely to appear on the first page of Google. Video clips are also being actively included in search results by Google and Bing.

We produce all kinds of video , including motion graphics, as well as post production and optimisation for the web at an affordable level whatever your needs.

Sounds Expensive But It Really Isn’t

But just shooting a video isn’t enough. It won’t get you noticed and it can be an expensive waste of time.

Serious Content can help at each or every stage of the video making process saving you time and money.

We can research your market to establish who you want to share your video and who you’d like to link to it.

We can script and shoot video to commercial production values utilising relevant keywords and produce an engaging, dynamic edit.

We produce video rich snippets that help you stand out and thumbnails that entice.

We can embed video onto your website in addition to channels like Vimeo and YouTube, greatly helping your rankings and encouraging dwell time.

We create video schema markup, closed captions and video transcriptions that help bots know what the video is about. We optimise for speed.

We specialise in technical SEO, giving us unrivalled skill and experience in getting online video found, fast.

In a nutshell we provide professional, affordable marketing videos for web and social media that ensure you get you found and engage with your customers.

If you’ve read enough and feel we might be the right people for you call us on 0204 539 4487

Or continue browsing to find out more.