Flex your SEO muscles with video

video researched, scripted and coded for search

Cinemagraph for a Birmingham gym and personal trainer, Studio 131, shot and edited by Serious Content, London
Video thumbnail for Hamlingtons Jewellers Grand Opening video, shot and edited by Serious Content, London

video made for content marketing

video made for events and launches

We concentrate on introducing you and what you do to your audience. We launch new products, new lines in store, new services and live events, no matter how big or small, and get them connected to the community that wants to find them.

We like to think of video in terms of events because they are newsworthy and going to give you most traction. What may in effect be an every day event to you, be that a product launch, PR initiative or live event, is likely to mean much more to your audience and we want to capitalise on that.

Our job is to get that found before it happens, or when and build the awareness needed.

In a nutshell, we help you tell Google and the other search engines directly what you do and show how that answers the queries they are being asked that should lead straight to your business …

… and we do that in the very same language Google and the other big search engines wrote to categorise the web.



The above clip talks about the process of getting to understand your business and create real connections between you and your audience through video. We use a variety of research techniques to understand what the the business offer that will get found on search and how to connect that effectively to a chosen audience.

The above clip is from a longer video about how we work, the full 8 minute video is here and the other four ‘bite sized’ parts are on the blog.

They cover Search ListeningYouTube Creator Insights, Traditional SEO, Competing with Competitor Advertising.

Listening is key to research and that is where we start This Video Works

this video works

We chose the domain as it's a kind of 'does what it says on the tin' name.

So how and why does 'this video' work?

By listening, at least that is where it starts...


By understanding the searches performed by potential customers (we use ‘search listening’ to identify customer intent) and scripting and coding to answer those queries, we provide exactly what the search engines want.

It’s simply a winning combination. Good filming helps too.

The clip below shows the process.


How and why does this video work?

Nick Darcy of This Video Works

Nick Darcy

Hereford and London based cameraman, editor, producer, scriptwriter, researcher, SEO and Schema coder.

I started as a copywriter in London, moved into scriptwriting and video, worked as a producer and casting agent in New York. I have a great deal of relevant experience in market research and programming, Schema and SEO and I believe that combination makes me a safe pair of hands to get your video marketing live and connecting to your audience via search engines and social media.

I particularly love filming interviews that identify and respond to customer needs. They can make powerful stories that through search and social media, connect direct to your audience or community.

People spend 88% more time on websites with videos
Social Media Week

Get in Touch

If you like what you see, please give me a call …