Flex your SEO muscles with video

video researched, scripted and coded for search

Cinemagraph for a Birmingham gym and personal trainer, Studio 131, shot and edited by Serious Content, London
Video thumbnail for Hamlingtons Jewellers Grand Opening video, shot and edited by Serious Content, London

video made for content marketing

video made for events and launches

We concentrate on introducing you and what you do to your audience. We launch new products, new lines in store, new services and live events, no matter how big or small, and get them connected to the community that wants to find them.

We like to think of video in terms of events because they are newsworthy and going to give you most traction. What may in effect be an every day event to you, be that a product launch, PR initiative or live event, is likely to mean much more to your audience and we want to capitalise on that.

Our job is to get that found before it happens, or when and build the awareness needed.

In a nutshell, we help you tell Google and the other search engines directly what you do and show how that answers the queries they are being asked that should lead straight to your business, and we do that in the very same language Google and the other big search engines wrote to categorise the web. We do that through video and SEO, combining the two to deliver 80% potential results from roughly a 20% spend (against a traditional SEO campaign). The 80/20 rule in action.

This Video Works is the UK side of a small production company run by two friends in London and Westport Connecticut, just north of NY. We have a shared background in the music industry and of producing live events. We also both script and have extensive research experience.

Where we differ, Nancy started in radio as a writer and moved into production and live events. I however started as a copywriter and moved into scriptwriting and filming, though I did write for RCA records for a long time, and that led to me producing events for the DTI, in food and healthcare direct and many other projects for large PR agencies in London and across the UK. 

I’ve also worked for 5 years from NY too, casting and managing celebrities on global campaigns for huge brands and during that time, I did work with iconic rock band MC5 on their final world tour. 

Where we differ from most video companies is that we are focussed on the written content, be it an interview or voice over that describes the event, the products, services offered etc and that is written to answer search queries. Being able to code the answers to queries in footage and code is what gives you the edge.

Our approach is respectful and honest, you’re being able to trust us is essential. We’re friendly, approachable, and professional and take the time to make you comfortable and enthusiastic about the filming. 

We work with voice activated teleprompters, or simply prompt you ourselves on an issue you want to speak about. I’ve never been time conscious when filming interviews and am happy for the person to go off track, take breaks, stutter, cough whatever. Being accomplished editors, we can do wonders with footage and what may seem a disjointed interview flows beautifully when edited. But also being more flexible allows the person speaking to often be clearer and more focussed, and also going off track can lead to unexpected dialogue that though not planned is often filled with passion and utterly convincing as it comes from the heart.

We bring this attitude to everything we do. Our job is to help you communicate what you do, not sell you things you don’t need and we really can help you connect to your audience.

We don’t film just interviews, we can film pretty much any aspect of a business, service or event and often slot that footage into the interview or dialogue, but for larger scale productions, we work with film crews both in the US and UK who film big, generally music, events and our work can incorporate theirs.

Nick Darcy of This Video Works

Nick Darcy

Hereford and London based cameraman, editor, producer, scriptwriter, researcher, SEO and Schema coder.

I started as a copywriter in London, moved into scriptwriting and video, worked as a producer and casting agent in New York. I have a great deal of relevant experience in market research and programming, Schema and SEO and I believe that combination makes me a safe pair of hands to get your video marketing live and connecting to your audience via search engines and social media.

I particularly love filming interviews that identify and respond to customer needs. They can make powerful stories that through search and social media, connect direct to your audience or community.

recent commissions

People spend 88% more time on websites with videos
Social Media Week
Listening is key to research and that is where we start This Video Works

this video works

I chose the domain as it's a kind of 'does what it says on the tin' name.

So how and why does 'this video' work?

By listening, at least that is where it starts...


By understanding the searches performed by potential customers (we use ‘search listening’ to identify customer intent) and scripting and coding to answer those queries, we provide exactly what the search engines want.

It’s simply a winning combination. Good filming helps too.

The clip below shows the process.


How and why does this video work?


To put it in plain words – on-site video marketing without video schema markup is simply a waste of time.
clip from barriers to getting found animation

I want your videos to get found online.

The amount of video produced is growing at a phenomenal rate so I produce video that search engines can read and that answer queries being asked. 

Used correctly, good quality video is a fantastic way to improve your rankings, drive visitors to your website and increase conversions. It’s a vital part of your overall SEO strategy and can deliver significant returns on investment.

But just loading video onto your site or YouTube isn’t enough, it’s essential that search engines know what you’ve produced and who its aimed at.

I can help you really flex your online muscles.

If you’ve read enough and feel I might be right for you call me direct on 07485 662316

Or continue browsing to find out more.

Get in Touch

If you like what you see, please give me a call …