We concentrate on introducing you and what you do to your audience. We launch new products, new lines in store, new services and live events, no matter how big or small, and get them connected to the community that wants to find them.

We like to think of video in terms of events because they are newsworthy and going to give you most traction. What may in effect be an every day event to you, be that a product launch, PR initiative or live event, is likely to mean much more to your audience and we want to capitalise on that.

Our job is to get that found before it happens, or when and build the awareness needed.

In a nutshell, we help you tell Google and the other search engines directly what you do and show how that answers the queries they are being asked that should lead straight to your business, and we do that in the very same language Google and the other big search engines wrote to categorise the web. We do that through video and SEO, combining the two to deliver 80% potential results from roughly a 20% spend (against a traditional SEO campaign). The 80/20 rule in action.

This Video Works is the UK side of a small production company run by two friends in London and Westport Connecticut, just north of NY. We have a shared background in the music industry and of producing live events. We also both script and have extensive research experience.

Where we differ, Nancy started in radio as a writer and moved into production and live events. I however started as a copywriter and moved into scriptwriting and filming, though I did write for RCA records for a long time, and that led to me producing events for the DTI, in food and healthcare direct and many other projects for large PR agencies in London and across the UK. 

I’ve also worked for 5 years from NY too, casting and managing celebrities on global campaigns for huge brands and during that time, I did work with iconic rock band MC5 on their final world tour. 

Where we differ from most video companies is that we are focussed on the written content, be it an interview or voice over that describes the event, the products, services offered etc and that is written to answer search queries. Being able to code the answers to queries in footage and code is what gives you the edge.

Our approach is respectful and honest, you’re being able to trust us is essential. We’re friendly, approachable, and professional and take the time to make you comfortable and enthusiastic about the filming. 

We work with voice activated teleprompters, or simply prompt you ourselves on an issue you want to speak about. I’ve never been time conscious when filming interviews and am happy for the person to go off track, take breaks, stutter, cough whatever. Being accomplished editors, we can do wonders with footage and what may seem a disjointed interview flows beautifully when edited. But also being more flexible allows the person speaking to often be clearer and more focussed, and also going off track can lead to unexpected dialogue that though not planned is often filled with passion and utterly convincing as it comes from the heart.

We bring this attitude to everything we do. Our job is to help you communicate what you do, not sell you things you don’t need and we really can help you connect to your audience.

We don’t film just interviews, we can film pretty much any aspect of a business, service or event and often slot that footage into the interview or dialogue, but for larger scale productions, we work with film crews both in the US and UK who film big, generally music, events and our work can incorporate theirs.